In the midst of peak flu season, the U.S. Department of Health and Human Services’ Risk Less. Do More. campaign and the Black Beauty & Wellness Foundation hosted Wellness Days across southeast America to empower the Black community to protect themselves against flu, COVID-19, and RSV.
Recent data showed a concerning drop in flu vaccinations, especially among children, leaving many vulnerable to preventable viruses. To combat this, the initiative addressed hesitancy by offering trusted health resources in a familiar, community-centered environment. Beauty and barbershops – known for their central role in local life – made an ideal space to share important health information during peak flu season.
“Our community turns to beauty shops and barbershops for more than just haircuts and beauty treatments—they are places where trust is built and meaningful connections are made,” said Margo Wade LaDrew, founder and CEO of the Black Beauty and Wellness Foundation. “As we face peak flu season and growing vaccine hesitancy, this partnership aims to equip these cultural hubs with the knowledge and resources they need to empower their clients to make informed, potentially life-saving health decisions.”
500 people attended and received COVID-19 test kits along with a brochure explaining the pan respiratory viruses. 185 health check-ups and screenings were conducted, 14 vaccinations administrated, and 18 future appointments secured.
The Wellness Days tour spanned several cities across the southeast, including New Orleans, L.A., Shreveport, L.A., Memphis, T.N., Greensboro, N.C., Greenville, S.C., and Birmingham, A.L. Each stop brought health resources directly to communities in need and reduced barriers to health information and encouraged people to take action against preventable respiratory viruses.
Hear From Margo Wade LaDrew, Founder and CEO of the Black Beauty & Wellness Foundation
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