Former Campaign Recognized by CNN
New ads promoting COVID-19 vaccines debuted, targeting Black communities with a slow uptake of booster shots. Black audiences in the On Point video released by the US Department of Health and Human Services, were encouraged to get vaccinated to maintain their health.
“The new television ads that aired sent an urgent message to communities at high risk of severe illness from COVID, emphasizing that the updated vaccine was the best tool against hospitalization and death,” said Health and Human Services Assistant Secretary for Public Affairs, Sarah Lovenheim, in a letter to CNN.
Learn more about the campaign by clicking this link.
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